Challenge: As a global beauty leader, Benefit Cosmetics sought to cultivate an internal culture that fosters belonging, innovation, and employee engagement.

Solution: MTC & Co. led the development of ERG Fest, Benefit’s first-ever Employee Resource Group (ERG) summit. Designed as an immersive experience, ERG Fest brought together employees from across the country for leadership development, strategic workshops, and community-building initiatives. By positioning ERGs as a business asset that fosters collaboration and innovation, we helped Benefit strengthen its internal climate and employee experience.

Impact:
✔ Successfully launched Benefit’s inaugural ERG summit, increasing participation and engagement
✔ Strengthened alignment between ERG leadership and business goals, enhancing workplace culture
✔ Established a scalable framework for future employee engagement and leadership initiatives