A Strategic Framework for Internal Engagement & Innovation
KENDO Brands
Challenge
KENDO, the powerhouse behind Fenty Beauty and other disruptive brands, needed a structured approach to employee engagement—one that aligned Employee Resource Groups (ERGs) with business priorities while reinforcing the company’s culture of creativity and collaboration.
Solution
MTC & Co. designed and implemented KENDO’s ERG Framework, an industry-leading model that integrates leadership development, innovation, and team engagement. By embedding ERGs into the company’s internal communications and business ecosystem, we helped KENDO position them as catalysts for collaboration, talent retention, and brand growth.
Impact
✔ Designed KENDO’s first ERG infrastructure, shaping its internal engagement strategy
✔ Integrated leadership and employee-driven initiatives with business goals, increasing team alignment
✔ Strengthened company culture and communication across global teams